Software Products · Focused Utilities · Active Development

Tools I’m building.

Products designed around real operational work—from CRM and customer conversations to paid-advertising forecasting, media processing and MSP operations. Each tool begins with a workflow worth improving, then earns complexity through practical use.

Products Built Four focused Rails products and utilities

Product Areas CRM, forecasting, AI media workflows and MSP operations

Development Model Built from real operational problems

Directory Direction Focused additions only when the problem is worth solving

Current Tools

Marketing Site Live · App Deployment Pending LeadsTrackr CRM dashboard showing agency performance, pipelines and workspace activity

Flagship Product Ruby on Rails

LeadsTrackr

A multi-tenant CRM and growth platform for agencies and businesses, connecting leads, pipelines, appointments, automations, websites, AI chatbots and client operations inside one system.

The product is functional and in active development. Its public Rails application is awaiting production deployment; the LeadsTrackr marketing website is available now.

CRM Automations AI Chatbots Sites Builder Multi-Tenancy

Visit LeadsTrackr Website View Case Study

MVP Complete · Deployment Pending LeadMath paid-advertising forecast calculator showing campaign assumptions and projected outcomes

Free Planning Tool Rails · Forecasting · Paid Media

LeadMath

A free paid-advertising calculator that models the path from ad spend to leads, appointments, customers, revenue, CAC and ROAS across three practical scenarios.

The MVP is complete and production-ready. Public launch is pending final hosting setup; no account or email gate will be required.

Forecasting Paid Media Scenario Planning Break-Even CPL Shareable Reports

Launching Soon View Case Study

Private Tool · Functional MVP HookScribe workspace showing a processed transcript and generated advertising content

Internal Production Tool Rails · AI · FFmpeg

HookScribe

A private Rails application that turns uploaded audio and video into transcripts, campaign hooks, advertising angles and structured copy through one reusable media-processing workflow.

HookScribe is intentionally private. The functional MVP was built for internal campaign production rather than broad public registration.

Transcription Media Processing AI Ad Copy Active Storage FFmpeg

Open Private Tool View Case Study

Functional MVP · Deployment Pending MSP Margin Audit calculator showing operating inputs for technician cost, cloud billing, dispatch effort and automation investment

MSP Margin Audit calculator showing operating inputs for technician cost, cloud billing, dispatch effort and automation investment

MSP Margin Audit Planning Scorecard

Estimated monthly operational loss $8,100

License leakage $700

Technician admin 100 hrs

Manual dispatch 40 hrs

MSP Diagnostic Tool Rails · Operations · ROI

MSP Margin Audit

A focused calculator for estimating operational leakage from unbilled cloud seats, technician administration and manual dispatch—and modelling what automation could potentially reclaim.

The functional MVP shows immediate planning results and supports saved report links, email delivery and downloadable PDF scorecards. Results are estimates based on the inputs and assumptions supplied.

License Leakage Labor Cost Dispatch ROI PDF Reports

Deployment Pending View Case Study

How I Choose What to Build

01 · REPEATED WORK

Solve a workflow that keeps happening.

Strong tool ideas usually begin with a task that consumes time, creates repeated handoffs or forces people to work across disconnected systems.

02 · FOCUSED PRODUCT

Build the complete useful path first.

I prioritise the end-to-end job—data, interface, processing, output and reliability—before adding complexity that does not improve the core work.

03 · REAL USAGE

Let use determine what grows next.

The first working version starts the feedback loop. Features, plans and wider access should follow evidence rather than premature product expansion.

What’s Next

Four Products · More in Development

This directory will grow only when another product earns its place.

LeadsTrackr, LeadMath, HookScribe and MSP Margin Audit now cover four different product scopes: a multi-tenant platform, a public forecasting tool, a private production workflow and a focused MSP diagnostic. Future tools will appear here only when they solve a clear problem and are stable enough to demonstrate real value.

Release Standard Useful before public

Current Range Platform, public tool, private workflow and MSP diagnostic

Build Approach Focused Rails products

Products · Case Studies · Client Work

Explore how the tools were built—or see the broader systems behind my work.

The case studies document the product decisions and engineering behind each tool, while the Projects library includes websites, funnels and client systems.

View Software Case Studies Explore All Projects