01
Sales, Marketing & Client Delivery
Built practical experience around customer acquisition, positioning, campaign strategy, conversion and communicating with clients and teams.
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Software Developer · Product Builder · Automation Systems
I came to software through business problems—not theory alone.
I’m Cary Wood, a software developer and product builder with more than 13 years of experience across sales, marketing, client delivery, paid acquisition, CRM operations and workflow automation.
That background shapes how I build: understand the operation, model the system clearly, create the smallest useful product, test it and keep improving it.
The Background Advantage
Business Before Code
I spent years inside the workflows software is supposed to improve.
Before building software products, I worked across sales, digital marketing, media buying, funnel development, client delivery and CRM implementation. Much of that work involved US-based clients, performance campaigns and systems that had to produce measurable outcomes.
I learned where leads get lost, why teams stop using tools, how poor permissions create operational risk, and why a technically correct system can still fail when it does not match the way people actually work.
From Systems User to Product Builder
02
CRM, Automation & Growth Operations
Designed funnels, pipelines, follow-up systems and GoHighLevel workflows connecting campaigns with the operational work after a lead is generated.
03
Software Engineering
Moved from configuring platforms to modelling domains, writing application code, integrating external services and testing connected product workflows.
04
Building Products & Automation Systems
Created LeadsTrackr, LeadMath, HookScribe and Hammer Flow around operational problems I understand firsthand rather than building disconnected portfolio exercises.
Training & Credentials
Le Wagon · Bangalore
AI Software Development Bootcamp
Completed an intensive 360-hour professional training programme covering the design, development, deployment and improvement of websites and web applications.
Duration
360 hours
Completed
December 2025
Location
Bangalore, India
Focus
AI-assisted software and web application development
Evidence of Execution
Flagship Product · Active Development
LeadsTrackr
A multi-tenant CRM and growth platform connecting agency accounts, client sub-accounts, leads, pipelines, appointments, automations, conversations and digital experiences.
View Product Case StudyPrivate Product · Completed MVP
HookScribe
A Rails application using Active Storage, FFmpeg and OpenAI to turn uploaded media into transcripts, advertising hooks, campaign angles and structured copy.
View Product Case StudyService-Led Automation Initiative · 34 Validated Blueprints
Hammer Flow
An MSP automation initiative covering HF-001 through HF-034: 34 validated reference implementations across service delivery, finance, security, growth, people, data, engineering and other operational functions. The blueprints use deterministic-first, read-only-first and human-gated design principles.
View Automation Case StudyHow I Work
01
Understand the Operation
Start with the people, business rules, handoffs, risks and result the system needs to support.
02
Model the System
Define clear entities, account boundaries, permissions, states and workflows before adding interface complexity.
03
Build in Safe Batches
Implement one connected capability at a time with deliberate browser checks, automated tests and clean checkpoints.
04
Improve Through Use
Treat the first working version as the beginning of the feedback loop, not the end of product development.
Current Focus
What I’m Deepening Now
Full-stack product development with a strong operational foundation.
I’m continuing to develop LeadsTrackr, prepare LeadMath for deployment, refine focused tools such as HookScribe and develop Hammer Flow as a service-led MSP automation portfolio. Current work combines maintainable Rails architecture, multi-tenant CRM systems, API integration, workflow automation, deterministic business rules and controlled AI assistance.
Ruby on Rails
Domain modelling, service objects, authorization and testing
PostgreSQL
Relational design, constraints and multi-tenant data boundaries
Hotwire & Stimulus
Responsive product interfaces with focused JavaScript
APIs & Integrations
n8n, PSA and RMM systems, OpenAI, media processing and external services
Product Architecture
Permissions, workflows, platform hierarchy and extensibility
Workflow & Growth Systems
CRM, operational automation, websites, funnels, tracking and acquisition
Software · Systems · Growth
I build where software and real business operations meet.
Explore the products and client systems I’ve built, review the code I’m sharing or start a conversation about something worth creating.
