ABOUT · CARY WOOD

Software Development · Automation · Growth Systems

I came to software through business problems—not theory alone.

I’m Cary Wood, a software developer, systems builder and founder with more than 13 years of experience across sales, marketing, client delivery, paid acquisition, CRM operations and workflow automation.

That background shapes how I build: understand the operation, model the system clearly, create the smallest useful product, test it and keep improving it.

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Experience 13+ years across sales, marketing, systems and growth

What I Do Build software products, automation systems and growth infrastructure

Primary Stack Ruby on Rails, PostgreSQL, Hotwire and Stimulus

Based In Navi Mumbai, India · working internationally

The Background Advantage

Business Before Code

I spent years inside the workflows software is supposed to improve.

Before building software products, I worked across sales, digital marketing, media buying, funnel development, client delivery and CRM implementation. Much of that work involved US-based clients, performance campaigns and systems that had to produce measurable outcomes.

I learned where leads get lost, why teams stop using tools, how poor permissions create operational risk, and why a technically correct system can still fail when it does not match the way people actually work.

From Systems User to Product Builder

Sales, Marketing & Client Delivery

Built practical experience around customer acquisition, positioning, campaign strategy, conversion and communicating with clients and teams.

CRM, Automation & Growth Operations

Designed funnels, pipelines, follow-up systems and GoHighLevel workflows connecting campaigns with the operational work after a lead is generated.

Software Engineering

Moved from configuring platforms to modelling domains, writing application code, integrating external services and testing connected product workflows.

Building Products & Automation Systems

Created LeadsTrackr, LeadMath, HookScribe and MSP Automations around operational problems I understand firsthand rather than building disconnected demonstration projects.

Training & Credentials

Le Wagon · Bangalore

AI Software Development Bootcamp

Completed an intensive 360-hour professional training programme covering the design, development, deployment and improvement of websites and web applications.

View Certificate View Diploma

Duration 360 hours

Completed December 2025

Location Bangalore, India

Focus AI-assisted software and web application development

Products & Systems I’ve Built

Flagship Product · Active Development

LeadsTrackr

A multi-tenant CRM and growth platform connecting agency accounts, client sub-accounts, leads, pipelines, appointments, automations, conversations and digital experiences.

View Product Case Study

Private Product · Completed MVP

HookScribe

A Rails application using Active Storage, FFmpeg and OpenAI to turn uploaded media into transcripts, advertising hooks, campaign angles and structured copy.

View Product Case Study

Independent MSP Automation Business · 34 Validated Workflows

MSP Automations

My independent MSP automation business, built around 34 validated workflow blueprints spanning service delivery, finance, security, sales, marketing, data, engineering and other operational functions. The work combines practical automation design with deterministic-first, read-only-first and human-gated delivery principles.

Visit MSP Automations

How I Work

Understand the Operation

Start with the people, business rules, handoffs, risks and result the system needs to support.

Model the System

Define clear entities, account boundaries, permissions, states and workflows before adding interface complexity.

Build in Safe Batches

Implement one connected capability at a time with deliberate browser checks, automated tests and clean checkpoints.

Improve Through Use

Treat the first working version as the beginning of the feedback loop, not the end of product development.

Current Focus

What I’m Deepening Now

Full-stack product development with a strong operational foundation.

I’m continuing to develop LeadsTrackr, prepare LeadMath for deployment, refine focused tools such as HookScribe and build MSP Automations as an independent business for managed service providers. Current work combines maintainable Rails architecture, multi-tenant CRM systems, API integration, workflow automation, deterministic business rules and controlled AI assistance.

Ruby on Rails Domain modelling, service objects, authorization and testing

PostgreSQL Relational design, constraints and multi-tenant data boundaries

Hotwire & Stimulus Responsive product interfaces with focused JavaScript

APIs & Integrations n8n, Power Automate, Make, PSA and RMM systems, OpenAI and external services

Product Architecture Permissions, workflows, platform hierarchy and extensibility

Workflow & Growth Systems CRM, operational automation, websites, funnels, tracking and acquisition

Software · Systems · Growth

I build where software and real business operations meet.

Explore the products, businesses and systems I’m building, review the code I’m sharing, or follow the work as it develops.

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