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Developer · Builder
Cary Wood, software developer and growth systems builder
Cary Wood · Software Developer & Builder

Building useful
software &
growth systems.

APPLICATIONS · TOOLS · AUTOMATION

CRM · MSP OPERATIONS · GROWTH

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What I’m Building

Flagship product · Active development

LeadsTrackr

A Ruby on Rails CRM and growth platform for agencies and businesses, connecting leads, pipelines, appointments, automations, websites and AI-powered customer conversations inside one multi-tenant system.

CRM · Automations · Website Builder · AI Chatbots

MVP complete · Deployment pending

LeadMath

A free Ruby on Rails forecasting tool that models the path from ad spend to leads, appointments, customers, revenue, contribution, CAC and ROAS across three practical scenarios.

Ad Forecasting · Scenario Planning · Break-Even Economics

Private tool · Launch-ready MVP

HookScribe

A private Ruby on Rails application that transforms uploaded video and audio into transcripts, campaign hooks, advertising angles and structured copy through a reusable OpenAI and FFmpeg-powered workflow.

Transcription · Media Processing · AI Ad Copy

Functional MVP · Deployment pending

MSP Margin Audit

A focused Ruby on Rails diagnostic that estimates leakage from unbilled cloud seats, technician administration and manual dispatch, then models potential reclaimed hours, value, ROI and payback.

MSP Operations · Leakage Analysis · ROI Planning

Completed portfolio · 34 validated blueprints

Hammer Flow

A service-led MSP automation initiative with 34 validated reference implementations spanning service delivery, finance, security, growth, data, people, engineering and content.

HF-001–HF-034 · n8n · Controlled Delivery

Core Capabilities

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Software Development
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Websites & Funnels
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Workflow Automation
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Meta & Google Ads
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Creative Strategy

Technologies & Platforms

Ruby on Rails
JavaScript / Stimulus
PostgreSQL / SQL
HTML / CSS / WordPress / Shopify
REST APIs & Integrations
n8n / CRM / Workflow Automation
Meta Ads / Google Ads
AWS / Active Storage
Analytics / GTM
FFmpeg / OpenAI APIs

Selected Client Work

Websites · Funnels · Growth Systems

Digital experiences built for real businesses and active campaigns.

Beyond the software products and automation systems I’m building, I also create websites, landing pages and customer-acquisition systems designed around specific audiences, offers and business goals.

Selected Results

Start a Conversation

Software · Systems · Growth

Follow what I’m building—or start a conversation about something worth creating.

I’m actively building Rails products, MSP automation workflows, internal tools and growth systems. Use the contact page to start a conversation, or explore the projects I’m sharing publicly.

© 2026 Cary Wood. Building software, tools and digital systems.

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